The mission

In this enrichment class, we are doing a research project I am doing is Abercrombie & Fitch I chose this topic because I LOVE♥ to shop. and Abercrombie and Abercrombie & Fitch Are my absolute favorite stores to shop at. But when i go into those stores i realize that the clothes there are very expensive. whille other stores have the same things but at a much lower price. so i decided to do my project on Why is Abercrombie and Abercrombie & Fitch So expensive? Is it really worth it? What makes it more expensive then other clothing stores?